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How to set up your Microsoft Ads account

How to set up your Microsoft Ads account

How to set up your Microsoft Ads account

GLOBAL DIGITAL TIMES | Setting up your Microsoft Ads account is a straightforward process. Follow these step-by-step instructions to get started:

Step 1: Access Microsoft Advertising Website
1. Open your web browser and go to the Microsoft Advertising website:

Step 2: Sign Up or Sign In
1. If you already have a Microsoft account associated with your business, click on the "Sign In" button and enter your login credentials.
2. If you don't have a Microsoft account, click on the "Sign Up" button to create a new account.

Step 3: Create Your Microsoft Advertising Account
1. If you clicked on "Sign Up," you will be prompted to enter your email address to create a new Microsoft account. Follow the on-screen instructions to complete the account creation process.

Step 4: Set Up Billing Information
1. Once you have signed in or created your Microsoft account, you will need to set up your billing information to start advertising.
2. Enter your payment method details, such as credit card information, and select your preferred payment method (prepay or post-pay).
3. Set your billing threshold (the amount at which you'll be billed) and choose your billing currency.

Step 5: Set Up Your First Campaign
1. After completing the billing setup, you can create your first advertising campaign. Click on "Create Campaign" from the main dashboard.

Step 6: Choose Your Campaign Type
1. Select the type of campaign that aligns with your advertising goals. Microsoft Advertising offers various campaign types, including Search, Shopping, Audience, and more.

Step 7: Campaign Settings
1. Provide a name for your campaign that reflects its purpose or target audience.
2. Choose the location and language settings for your target audience.

Step 8: Set Up Ad Groups and Keywords
1. Create ad groups within your campaign to organize your ads based on specific themes or products.
2. Conduct keyword research to identify relevant keywords that potential customers might use to find your products or services.
3. Add the chosen keywords to your ad groups, making sure they match the intent of your target audience.

Step 9: Create Your Ads
1. Craft compelling ad copy for each ad group that aligns with the chosen keywords.
2. Include a clear call-to-action (CTA) to encourage users to click on your ads and take the desired action.

Step 10: Set Bids and Budgets
1. Determine your bidding strategy (manual or automated) and set your maximum bid for each keyword.
2. Set a daily or monthly budget to control your ad spend effectively.

Step 11: Enable Ad Extensions
1. Take advantage of ad extensions, such as sitelinks, call extensions, and location extensions, to provide additional information and enhance the visibility of your ads.

Step 12: Review and Launch Your Campaign
1. Before launching your campaign, review all the settings, keywords, and ad copy to ensure everything is accurate and aligned with your advertising goals.
2. Once you are satisfied, click on the "Launch Campaign" button to start running your Microsoft Ads.

Setting up your Microsoft Ads account involves signing up or signing in with your Microsoft account, setting up billing information, creating your first campaign, and configuring campaign settings, keywords, and ad copy. By following these steps, you can start advertising your business on the Microsoft Advertising platform and reach your target audience effectively. Remember to continuously monitor your campaign performance and make data-driven optimizations to achieve the best results.